About Bassetts

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The story of Bassett’s in Transport begins in 1897, with Joseph Bassett, who lived and worked at Strongford Farm, located off the A34 between Trentham and Tittensor. He was a Victorian gentleman farmer who was inspired by the spirit of that age and saw relief from the drudgery of the land by letting steam power take the strain. He went one step further than most, by first becoming an agricultural contractor, and later a road builder.

From these solid foundations the Company has, through vision, determination and the hard work of Joseph, his direct descendants Leonard John, Reginald (Reg) and the present Managing Directors Leonard and Ashley Bassett, developed in to one of the region’s leading providers of quality road haulage, warehousing and transport industry training services.

Transport services evolve in many ways, as do the customers to which these services relate. Towards the end of the twentieth century, the Company saw the demise of many of its established industrial and manufacturing partners which it had been proud to serve for most of that era. Industries such as steel, tyres, pottery and mining were all significant contributors to both the local economy and Bassett’s traffic portfolio. Regrettably those are now valued memories and reserved for the history books.

The intervening years have presented many opportunities and challenges in respect of all operational aspects of the family Company. Vehicle technology developed from a humble beginning using horses and carts to steam powered vehicles. Then petrol engines gave way to modern day diesel-engine lorries, which have capacities up to 480 brake horse power, operating to Euro 6 specification. This environmentally friendly equipment assists the delivery of consolidated part and full loads of up to 28 tonnes throughout Mainland UK, either on a dedicated or spot hire basis.

The majority of goods are transported by the Company’s own dedicated modern fleet of vehicles and trailers which encompass a comprehensive range of vehicle specifications to facilitate the wide-ranging service requirements of Bassett’s extensive customer base.


Undoubtedly the strength of the Company has always been its ability, flexibility and sustained willingness to encompass change in every area of its operations. In order to offer clients the opportunity to deliver to all parts of the country on a next-day basis, Bassett’s became a founder member-shareholder of Palletforce plc in 2001. The Company is now one of the largest inputters of pallets into the Palletforce overnight freight distribution network which incorporates 100 members located nationwide and provides access to a combined fleet of over 4,000 vehicles.

In 2008 the fifth generation of the family, Claire and Laurence Bassett were appointed as Directors of RG Bassett & Sons Ltd. They joined an experienced and innovative management team totally dedicated to the sustained provision of high standards of quality service at cost effective rates.

Whilst current operations are focused around general road transport and its logistical parallels, Bassett’s, over its long history, has successfully diversified into passenger transport (Bassett’s Coachways Ltd: 1949-2003) and also moved into international haulage, having acquired the operating assets of Beresford Transport Ltd in 1996.

During the Company’s extensive history, Bassett’s has been proud and privileged to have employed many local people, who have greatly assisted in the provision of a professional service to both the traditional and emerging industries of North Staffordshire. The family business looks forward to working with its valued clients across all industry sectors, to service their transport requirements and facilitate the progressive development of logistical partnerships to meet the challenges of the twenty first century.